25th March 2010
Often overlooked as "cosmetic," a company's logo can be one of its hardest-working assets.
A company logo may be the last thing cost-conscious CEOs focus on when they're looking to jump-start growth.
Below, find six little secrets for coming up with a...
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24th March 2010
Steps to a Better Logo Design!
Know your audience
Know Your Customer
In order to design a good logo, you need to know your customer and your customer's customer, as well. Many customers may come to you and request a particular style of logo...
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19th March 2010
Logo Design Can Be the Difference Between Success & Failure Looks matter more than ever. We've all heard critics and consumers wax poetic about iMacs, iPods, and even Target toilet brushes. Interior design has become a national pastime, and shows such...
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15th March 2010
What's Your Logo Design Brand - Use it or Lose it!
With so many similar products and services out on the market today, it's difficult for small businesses to differentiate themselves from their larger competitors. So how can a small business gain a com...
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12th March 2010
Generally, all the principles of design apply to any piece you may create. How you apply those principles determines how effective your design is in conveying the desired message and how attractive it appears. There is seldom only one correct way to a...
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08th March 2010
Corporate Identity? Surely It's Just A Name & A Business Logo Design!
Well, I tend to disagree.
To me, a corporate identity is not only the visual representation of a business (name, tagline: value proposition in minimal number of words, logo ...
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